The success of hotels in marketing and growing their business is heavily reliant on search engines. Google is particularly powerful, making hotels more visible to potential guests than ever before. Do you want to learn more? Visit google my business optimization.
Google My Business is a free business listing that you can build, and it’s the best place to start if you want to rank higher in search results and give travellers all the information they need about your hotel.
Here’s why having a Google My Business account is so important for your hotel (… and how you can improve your SEO)
Because Google’s algorithms are continually changing, search engine optimization is a hard topic. Unless you’re utilising a smart website developer that evolves with new standards, updating your website at the same rate is practically hard.
However, there are a few basic things you can do to improve your chances of ranking high in search results.
Google My Business gets your hotel off to a good start by organising your data into optimised fields on a template, ensuring that you and your visitors don’t miss anything.
You can use the tool to:
List the name, address, and phone number of your hotel.
Use a Google Maps geo-marker to draw attention to your location.
Showcase unique images.
Showcase guest feedback
Provide any additional information that may be useful to travellers looking for information.
Google My Business instantly improves your hotel’s accessibility. From the Google search result, potential guests can quickly click ‘visit website’ or ‘call.’
This incentivizes people to book directly with you rather than through commission-based internet travel agencies. It’s also quite simple to modify all of your information once you’ve confirmed your business with your Google account, so you can manage your listing and influence your search ranking even if you’re not there.
To ensure that your company listing is effective, make sure that your information is constantly correct and up-to-date.
You might consider including videos in addition to photographs, and your hotel should have at least five real guest evaluations.
More suggestions for optimising your hotel’s search engine optimization
The importance of first impressions cannot be overstated. If you combine an effective SEO approach with a beautiful website and a Google listing, you’ll be more likely to get bookings right away.