A personal injury attorney is a legal professional that offers legal representation to people who claim to have recently been hurt, either physically or mentally, due to the negligence of an individual, company, industry or government agency. Most personal injury attorneys specialize in some area of personal injury law. The majority of personal injury attorneys are also trial lawyers. Personal injury attorneys primarily practice in the field of tort law, which governs claims against individuals for damages they claim to have suffered, such as pain and suffering, mental anguish, property damage and injury resulting from negligence. Ivey Law Firm, P.C., Injury & Accident Lawyers is an excellent resource for this.
Marketing strategies have become very important to a personal injury law firm’s success. A personal injury law firm’s marketing strategies depend largely on representing their clients in tort lawsuits. However, they also work on a contingency basis, which means that the firm only pays the costs for legal representation if the case is won. They have developed several marketing strategies that help them to achieve these results. These include advertising their legal services through television commercials and in print media, including newspaper articles.
Another way that the personal injury law firm advertises its service is through public relations campaigns. The personal injury law firm may send brochures to the general public, including doctors, hospitals and police departments, to promote themselves and their legal representation. They also distribute fliers and post signs at truck stops, construction sites and airports about their services. Some of these brochures are printed with pictures of people who have been seriously injured in accidents, to make the idea of hiring the firm more appealing to the public.